The Disability Is Diversity Campaign Hits Billboards Across the Country
Inevitable creates the first known billboard campaign to be produced by an all-disabled team, who came together from five different countries. Appearing across print, digital, audio and billboard placements in 16 cities, including Los Angeles, San Francisco, Chicago and Atlanta, the Disability is Diversity campaign secured upwards of $4 million in pro bono ad space in its first 18 months from companies like JCDecaux, Lamar, Clear Channel, Tiffany & Co., Caruso, Simon Property Group, Becker Boards, Capitol Outdoor, Intersection, Variety, The Hollywood Reporter and Kevani. It has since earned the praise of industry leaders, including Geena Davis Institute and Titling the Lens.
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An all-disabled team quietly built one of Hollywood’s loudest calls for inclusion