About
Greenlight Disability is an initiative that showcases the value of entertaining disability films and TV shows by highlighting an untapped market of disabled audiences. The global disability audience, over a billion strong, is eager for entertaining content that resonates with their experiences. Investing in this highly lucrative market builds trust, satisfaction, and revenue, making the demands of this audience a compelling reason to greenlight disability.
Over 25% of Americans have a disability, including physical, invisible and developmental disabilities, neurodiversity, mental health conditions, and chronic illnesses. This massively underserved group deploys $21 billion in discretionary income each year.
But this audience’s options remain egregiously limited when it comes to stories that both entertain and represent them. It’s why 66% of audiences, both disabled and non-disabled, are unsatisfied with current representations of disability and mental health in film and television.
Given the size of the global disability audience, you would think that Hollywood would be hugely invested in capturing and entertaining this demographic. But this isn’t even close to being the case.
Hollywood, it’s time to Greenlight Disability.
Letter to Hollywood
Lauren Ridloff
Ali Stroker
Brandon Sonnier
Ramy Youssef
Supported by industry leaders including:
Marlee Matlin
Millicent Simmonds
Paul Feig
Adam Conover
Sian Heder
Timothy Omundson
Samara Weaving
Jason Katims