With the release of the Audiences Are Waiting for Hollywood to Greenlight Disability Report, Inevitable's research addresses what disabled and non-disabled viewers are seeking in big and small screen narratives. The findings, which revealed 66% of audiences are unsatisfied with current representations of disability and mental health in film and TV, illustrate what Hollywood is leaving on the table creatively and financially — from streaming subscriptions to audience engagement to movie ticket sales — by not investing in disability-inclusive narratives.

This data-driven billboard campaign launched in Los Angeles and New York alongside an open letter to Hollywood signed by Rachel Bloom, Sian Heder, Samara Weaving, Jillian Mercado, Rob Delaney, Jorge Gutierrez, and more encouraging TV and film executives to stop underestimating the power of authentic disability representation.